New Brand Identity
ACS, a bespoke furniture company, has made us the challenge of creating a new brand for its rebranding.
We sought inspiration from the shapes and reliefs of the furniture, with an iconography-based style, to create a unique identity for the company’s new branding!
What is dynamic branding?
Dynamic branding is an identity that can be changed, but it has a basic element that always holds. Whether it’s the typographic brand, the isolated typography, the color, or the icons, the brand is still identifiable.
Butler is a serifed typography inspired by Dala Floda and the Bondoni Family. The main objective is to bring a bit of modernism to the serif fonts, working the curves of the classics.
Work Sans Typography
Work Sans is a typographic family based on early Grotesque styles. Regular weight and other average weights are optimized for use in screen text, medium size, as well as for printing.
It is the representation of a person, place or object in a synthetic and simple form. This language is recognizable worldwide, and passes information quickly and easily.